Misinformation, that is.
Purveyors of disinformation—content that is intentionally false and designed to cause harm—are motivated by three distinct goals: to make money; to have political influence, either foreign or domestic; and to cause trouble for the sake of it.
Those who spread misinformation—false content shared by a person who does not realize it is false or misleading—are driven by sociopsychological factors. People are performing their identities on social platforms to feel connected to others, whether the “others” are a political party, parents who do not vaccinate their children, activists who are concerned about climate change, or those who belong to a certain religion, race or ethnic group. Crucially, disinformation can turn into misinformation when people share disinformation without realizing it is false.